Job Description
Full details about the role and requirements
Yukerja Summary
The Social Media Specialist role at Pathlab is curated from JobStreet (category Marketing & Penjualan). Note the work location (North Jakarta, Jakarta) before applying. Yukerja.com is not the employer — applications are handled on the official source site.
Key Responsibilities:
-. Develop and execute comprehensive social media strategies aligned with brand objectives
-. Create engaging and visually compelling branding content across platforms (Instagram, TikTok, Facebook, etc.)
-. Plan, produce, and optimize paid social media ads content to drive conversions and performance
-. Act as on-screen talent for video content (ads, reels, short-form videos, etc.) when required
-. Collaborate with internal teams (design, marketing, performance) to ensure consistent messaging
-. Analyze content performance and provide insights to improve engagement, reach, and ROI
-. Stay up-to-date with the latest social media trends, tools, and best practices
-. Manage content calendars and ensure timely delivery of all campaigns