Field Marketing Manager

About the Field Marketing Manager Role

Ciroos is hiring a Field Marketing Manager to lead the strategy and execution of field events and trade shows. This is an outcome-driven leadership role that directly fuels our market growth and competitive positioning.

Field events remain one of the most impactful channels to engage prospects, build pipeline, and increase customer satisfaction. They provide experiences that no digital marketing campaign can replicate—the chance to demonstrate our innovation, differentiation, and value proposition in person. You'll own the full lifecycle of this function: from identifying where our customers, prospects, competitors, and partners congregate, to orchestrating memorable experiences that leave a lasting impression, to analyzing what worked and what didn't.

You're not checking boxes or simply following a playbook. You're a leader with conviction about where we need to be, how we should show up, and why each investment in an event drives measurable returns. You'll make strategic decisions about which events align with our business goals, justify creative or larger-scale investments through expected ROI, and own the execution before, during, and after each event. You'll start as an individual contributor, with the opportunity to grow a team as our events function scales.

You'll report directly to the Head of Marketing with full autonomy to own this function—supported by the broader marketing team, but operating with independence and conviction.

What You'll Own

Strategic Event Planning & Selection

• Identify and evaluate which industry events align with our target audiences and business objectives
• Monitor what competitors and market players are doing to draw attention and engagement—you can't afford to lag in strategy or tactics
• Build and maintain our annual events calendar with clear ROI expectations
• Make strategic decisions about sponsorship, booth placement, and and event format

Event Execution & Experience Design

• Own the full execution: logistics, vendor coordination, booth design, and on-site operations
• Create memorable, differentiated experiences that reinforce our brand, value proposition, and innovation
• Drive qualified lead generation and pipeline impact—success is measured by outcomes, not attendance
• Coordinate seamlessly with the marketing and sales teams to ensure leads are captured and qualified

Post-Event Analysis & Optimization

• Analyze performance, ROI, lead quality, and pipeline attribution after each event
• Apply learnings to continuously refine your approach and maximize impact
• Track competitive intelligence gathered in the field to inform future strategy

Who You Are

Required Background

• 5+ years managing trade shows and field events for enterprise B2B technology companies
• Proven experience at early-stage tech startups (any funding stage)
• Track record selecting and executing field events that drove qualified pipeline
• Deep understanding of how events drive business outcomes, not vanity metrics

What Makes You Effective

• You're a strategic thinker with operational excellence—you bridge vision and execution
• You move fast, solve problems independently, and don't need hand-holding
• You're comfortable with data and ROI accountability—you can justify every investment
• You have a startup mentality: scrappy, resourceful, and willing to wear multiple hats
• You bring creative energy to event design and execution—you don't accept generic booths or standard approaches
• You're competitive and take pride in differentiation
• You're politically savvy: you understand buyer psychology and can anticipate what draws attention across multiple personas and industries

Nice to Have

• Experience in field marketing for SRE, Platform Engineering, DevOps, or Observability vendor spaces

The Role

• Reports to: Head of Marketing

• Salary: Dependent on experience

• Travel: 35-50% (US-based field events)

Originally posted on Himalayas