Growth Marketing Manager - Demand Generation

About Huzzle At Huzzle, we connect elite remote professionals with fast-growing companies across the UK, US, Canada, Europe, and Australia. Our clients range from early-stage startups to established SaaS and eCommerce businesses. When you join through Huzzle, you're placed directly with a client as part of their in-house team. No outsourcing layers, just impactful work with global visibility. Role Type: Fractional (12 days a month) Engagement: Independent Contractor About the Company Our client is a growth-focused consulting and marketing partner working with established SME businesses to scale revenue through modern, data-driven marketing strategies. They specialise in building high-performance demand generation engines that align marketing directly with revenue outcomes. Job Summary We are hiring a highly strategic Growth Marketing Manager / Demand Generation Manager to lead and execute full-funnel marketing strategies for B2B clients. This is a fractional remote marketing role focused on building scalable demand generation systems, driving qualified pipeline, and accelerating revenue growth using AI-powered workflows and modern marketing frameworks. You will collaborate closely with content, sales, and leadership teams to turn thought leadership into high-converting campaigns and measurable business outcomes. Key Responsibilities - Demand Generation Strategy - Develop and execute end-to-end B2B demand generation strategies aligned with revenue targets - Design and optimise full-funnel marketing journeys (awareness ? acquisition ? nurture ? conversion) - Build scalable pipeline engines that consistently generate qualified leads - Leverage AI tools and marketing technology to improve campaign performance and efficiency - Campaign Management & Execution - Plan and execute multi-channel campaigns (LinkedIn, email, paid media, outbound) - Manage and optimise LinkedIn performance marketing campaigns - Develop high-converting lead magnets (reports, guides, insights) - Implement Account-Based Marketing & Sales (ABM/ABMS) strategies - Build structured lead nurturing and prospecting campaigns - Collaboration & Alignment - Partner with content teams to convert thought leadership into demand-driving assets - Align closely with sales, recruitment, and business development teams - Collaborate with internal SMEs and external partners to deliver campaigns - Marketing Operations & Automation - Implement and manage marketing automation workflows - Optimise usage of CRM and automation platforms - Continuously improve landing pages, funnels, and conversion paths - Analytics & Performance - Track and report on pipeline contribution, lead volume, and ROI - Monitor KPIs such as CPL, conversion rates, and engagement metrics - Use data-driven insights to continuously refine campaign performance Requirements - Requirements - 10+ years experience in B2B demand generation, growth marketing, or digital marketing - Proven success building pipeline-generating marketing systems - Strong expertise in Account-Based Marketing (ABM/ABMS) - Experience in technology, consulting, or professional services industries - Deep understanding of B2B buyer journeys and marketing funnels - Hands-on experience with CRM and marketing automation tools - Strong analytical and data-driven mindset - Excellent collaboration and stakeholder management skills - Preferred Tools & Platforms - Marketing Automation: HubSpot, Marketo - CRM Systems: Salesforce, HubSpot, MS Dynamics, Pipedrive - Analytics & reporting platforms Benefits ? Fully Remote: Work from anywhere with international teams ? Career Growth: Join companies in SaaS, MarTech, and B2B services ? Peer Community: Connect with high-performing sales professionals in our network ? Ongoing Support: Receive guidance from Huzzle before and after placement ? Compensation: £699 base

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