Job Description
Full details about the role and requirements
Yukerja Summary
The Creative Director role at Luce Maintenance Group is curated from JobStreet (category Kreatif & Desain). Note the work location (West Jakarta, Jakarta) before applying. Yukerja.com is not the employer — applications are handled on the official source site.
About Luce
Luce is Singapore's leading home services platform with 20+ verticals including home cleaning, aircon servicing, massage, beauty, and eldercare. We are on a path to become Southeast Asia's home services super app. We move fast, we care about quality, and we want our creative to reflect that ambition.
What you will own
Creative vision and direction across TikTok, Meta, OOH, and email
A visual brand system that works across 20+ service verticals and holds together as we scale
Creative briefs for a graphic/motion designer and social media manager
Reading performance data (ROAS, CPL) provided by the marketing team and using it to sharpen the next brief
Who we are looking for
You have a sharp creative POV and know how to bring it to life using AI tools. What matters is the quality of your work and your ability to direct others toward a clear creative vision.
You are also genuinely AI-native. You use Midjourney or similar tools for image generation and Kling, Runway, or Sora for video.
Requirements
At least 5 years of experience in a creative leadership role
Portfolio that shows a strong, consistent visual POV across different briefs and verticals
Experience directing designers and content creators
Able to read creative performance data and use it to make better decisions
Fluent English is a bonus.
Internationally referenced taste. Your inspiration comes from the US, China, Korea, not just your home market.
What we offer
The mandate to build Luce's creative identity from scratch
A small, fast-moving team with real ownership
Competitive salary based on experience
Opportunity to grow with a company on a super app trajectory in Southeast Asia