Social Media Specialist

Social Media Marketing Specialist (Women's Apparel)

Level: Junior–Mid Level (min. 2 years of experience of work in relatable job)

Location: Surabaya Timur (On-site)

OVERVIEW:

Miniletics is a premium Indonesian athletic apparel start-up selling products directly to consumers through e-commerce. Our mission is to inspire people to make small, consistent progress for a better self. We believe that our sweat today will greatly benefit us tomorrow. We provide our customers with the gear and tools they need to reach further, go faster, look better, and become stronger through small, consistent progress.

We work hard while maintaining a positive and enjoyable work atmosphere. If that sounds like you, here's your chance to join our team.

ROLE SUMMARY

Miniletics is looking for a Social Media Marketing Specialist who can help us grow and maintain our brand presence across social media through strong content distribution, platform understanding, and engaging communication. This role is not just about uploading posts.

We are looking for someone who can:

• understand the story behind the content
• edit short-form videos into engaging social media content
• distribute content properly through each channel
• write captions / supporting copy when needed
• engage with the audience through comments and platform activity
• help make sure our content reaches people in a relevant and consistent way

You will work closely with the creative/content team, but you are also expected to be hands-on in execution.

ROLE & RESPONSIBILITIES

• Distribute content across Miniletics social media channels such as Instagram, TikTok, Threads, and other relevant platforms
• Upload and schedule content with proper captions, tags, thumbnails, and platform formatting
• Edit short-form videos for social media content (Reels, TikTok, Shorts)
• Understand the storyline and message of content before publishing
• Support content repurposing across different channels and formats
• Monitor comments, replies, and audience interactions on social media
• Engage with audiences in a brand-appropriate, active, and thoughtful way
• Help maintain consistency in posting and content flow across channels
• Coordinate with creative and marketing team regarding content timeline and publishing plan
• Stay updated with relevant social media trends, formats, and platform behavior
• Support basic reporting or observation on what content performs well and why

WHAT YOU’LL NEED

1. Essential Qualities:

• Experience in social media handling, content execution, or related digital roles for at least 1 year
• Able to edit short-form video content using tools such as CapCut, Premiere Pro, or similar
• Good understanding of social media platforms and how content should be adjusted for each channel
• Able to understand content flow, hook, pacing, and basic storytelling
• Comfortable writing simple, natural, and engaging captions or supporting copy
• Responsive, detail-aware, and able to work with speed
• Comfortable engaging with audiences through comments and interactions
• Able to work in a fast-paced environment and handle execution consistently
• Good communication and coordination skills

2. Preferred Qualities

• Experience in fashion, lifestyle, beauty, fitness, or activewear brands
• Familiar with social media trends, meme culture, and platform-native content
• Has a good sense of what makes content feel relatable and engaging
• Can turn raw footage into cleaner, more watchable social content
• Understands the difference between content that looks nice and content that actually works
• Personal interest in fitness, wellness, or self-growth is a plus

WHAT WE VALUE

We are looking for people who align with our culture and want to grow with the team:

• Loyalty
• Growth mindset
• Humility
• Able to work well in a team
• Strong work ethic
• Not just talented, but also coachable and collaborative

We are not looking for a star with a bad attitude.

We are looking for good people who want to strive together and grow as a team.

WHO THIS ROLE FITS

This role is suitable for someone who enjoys both creative execution and social media operations.

You may fit this role if you:

• like content and social media, but also enjoy making sure content gets published properly
• can edit videos, not just post them
• understand that distributing content well is part of strategy
• like engaging with audiences and keeping brand channels alive
• want to grow inside a fast-moving brand