Job Description
Full details about the role and requirements
Yukerja Summary
The KOL & Creator Specialist role at JINISO is curated from JobStreet (category Teknologi & IT). Note the work location (Pagedangan, Banten) before applying. Yukerja.com is not the employer — applications are handled on the official source site.
JINISO, a distinguished Indonesian fashion brand known for its high-quality denim products, seeks to expand its team in KOL Specialist. Our brand, which caters to a wide demographic consumers, is dedicated to offer stylish and comfortable jeans at competitive prices. With a strong online presence on platforms like Instagram and TikTok, Jiniso engages with its audience and promotes its collections through vibrant and interactive content. As we continue to grow in our "ACTIVE" culture—Agile, Respect, Fast, Integrity, Creative, and Extra Miles—we are looking for a passionate individual to join our team.
Requirements:
Berpengalaman di bidang KOL/Influencer Marketing, Creator Management, Social Media, atau Digital Marketing.
Memahami platform Instagram, TikTok, tren konten digital, serta industri fashion dan lifestyle.
Memiliki kemampuan komunikasi, negosiasi, dan manajemen project yang baik.
Terbiasa mengelola database, campaign, serta menganalisis dan membuat laporan performa KOL.
Teliti, terorganisir, proaktif, serta memiliki sense of branding dan konten yang kuat.
Responsibilities:
Mencari dan membuat database micro, mid, macro influencer, KOL, UGC creator, dan fashion/lifestyle creator yang cocok dengan JINISO.
Menyeleksi KOL dan creator berdasarkan brand fit, audience fit, engagement rate, kualitas konten, karakter personal, dan potensi performa.
Menghubungi, melakukan pendekatan, negosiasi rate, deliverables, timeline posting, dan usage rights konten.
Membuat dan mengatur brief konten untuk KOL/creator, termasuk angle, hook, produk yang digunakan, key message, CTA, dan format konten.
Mengatur kerja sama endorsement, paid partnership, barter, affiliate, seeding product, dan collab post Instagram/TikTok.
Memastikan konten dari KOL/creator sesuai dengan guideline brand JINISO.
Berkoordinasi dengan tim creative, social media, performance ads, marketplace, dan live streaming untuk kebutuhan campaign.
Mengatur hak penggunaan konten agar materi KOL/creator bisa dipakai ulang untuk iklan, social media, marketplace, website, dan materi promosi lainnya.
Menganalisis performa KOL/creator berdasarkan views, engagement, reach, saves, shares, CTR, GMV, ROAS, CPA, dan kode voucher/affiliate jika ada.
Membuat laporan mingguan dan bulanan mengenai performa kerja sama KOL/creator.
Membangun hubungan jangka panjang dengan KOL/creator potensial untuk menjadi bagian dari ekosistem brand JINISO.
Sistem Kerja: Full WFO
Lokasi: BSD Northpoint, Navapark