KOL Affiliate Malaysia

Job Purpose

The KOL & Affiliate Executive is responsible for driving brand awareness, customer acquisition, and revenue growth in the Malaysia market through strategic influencer collaborations and affiliate partnerships. This role focuses on identifying high-performing creators, managing end-to-end campaign execution, optimizing affiliate performance, and building long-term partnerships that deliver measurable business results across TikTok Shop, Shopee, and other social commerce platforms. 

Responsibilities : 

• KOL & Influencer Management

• Develop and execute KOL strategies tailored to the Malaysia market.

• Source, evaluate, and recruit creators across TikTok, Instagram, YouTube, Lemon8, and other relevant platforms.

• Build and maintain long-term relationships with influencers, agencies, MCNs, and creator communities.

• Negotiate collaboration terms, deliverables, timelines, and commercial agreements.

• Coordinate product seeding, campaign briefing, and content approval processes.

• Ensure all influencer content aligns with brand guidelines and campaign objectives.

• Monitor campaign performance and optimize future collaborations based on data insights.

• Affiliate Program Management

• Recruit, onboard, and activate high-potential affiliates for TikTok Shop and Shopee Malaysia.

• Expand and maintain a healthy affiliate pipeline through continuous outreach.

• Develop incentive programs and campaign mechanics to maximize affiliate participation.

• Monitor affiliate sales performance and identify growth opportunities.

• Strengthen relationships with top-performing affiliates to improve retention and long-term collaboration.

• Ensure affiliates are equipped with updated promotional materials, product information, and campaign resources.

• Campaign Planning & Execution

• Plan monthly and quarterly KOL & Affiliate campaigns aligned with business objectives.

• Collaborate closely with Marketing, E-commerce, Live Streaming, Sales, and Creative teams.

• Coordinate product launches, promotional events, mega campaigns (e.g. 9.9, 10.10, 11.11, 12.12), and seasonal activations.

• Manage campaign budgets efficiently while maximizing ROI.

• Performance Analysis

• Track campaign performance using key metrics including GMV, ROAS, Conversion Rate, CTR, Engagement Rate, CPA, CAC, and Affiliate Sales Contribution.

• Prepare weekly and monthly business performance reports.

• Analyze competitor activities, creator trends, and consumer behavior within the Malaysia market.

• Recommend actionable strategies to improve creator performance and campaign effectiveness.

• Market & Creator Development

• Stay updated on Malaysia social commerce trends, platform algorithm changes, and creator ecosystem developments.

• Identify emerging creators and niche communities suitable for the brand.

• Support localization efforts by understanding Malaysian consumer preferences and cultural nuances.

Qualifications

• Bachelor's Degree in Marketing, Business, Communications, or a related discipline.

• Minimum 2–3 years of experience in KOL, Influencer Marketing, Affiliate Marketing, or Social Commerce.

• Hands-on experience with TikTok Shop Malaysia, Shopee Malaysia, and creator collaboration.

• Strong understanding of social commerce, affiliate ecosystems, and digital marketing.

• Proven experience managing multiple influencer campaigns simultaneously.

• Excellent negotiation, communication, and relationship management skills.

• Strong analytical mindset with proficiency in Microsoft Excel or Google Sheets.

• Familiarity with creator management platforms and affiliate tools is an advantage.

• Fluent in English is required; proficiency in Mandarin and/or Bahasa Malaysia is highly preferred.