Social Media & Direct Response Marketing Coordinator (Remote / Offshore)

• Who We Are

  Diamond Braces is a fast-growing, performance-driven orthodontic organization with multiple locations across the United States. Our teams are structured for efficiency, accountability, and long-term growth.

  We are looking for a creative, analytical, and execution-focused social media professional who can help grow audience engagement, improve content performance, and support patient acquisition through organic and paid social media efforts.

  Social Media & Direct Response Marketing Coordinator

  We are hiring a Full-Time Remote Social Media & Direct Response Marketing Coordinator to manage organic social media, paid social coordination, short-form content strategy, and audience engagement across multiple platforms.

  This is not simply a posting content role. This position is focused on attention, engagement, conversion intent, audience behavior, and measurable content performance.

  The ideal candidate has strong experience with e-commerce, direct-to-consumer brands, short-form viral content, social media growth, and conversion-focused marketing. The right candidate must understand how to create content that captures attention, builds trust, drives engagement, and supports real business outcomes.

  Essential Functions

  Organic Social Media

  • Manage Instagram, TikTok, Facebook, LinkedIn, and other assigned platforms.
  • Create and schedule platform-native content.
  • Write hooks, captions, CTAs, and engagement-focused copy.
  • Research trending topics and adapt trends into branded content.
  • Build weekly content calendars.
  • Coordinate approval workflows.
  • Repurpose content into multiple formats across platforms.

  Content Strategy

  • Identify high-performing content opportunities based on trends, audience psychology, engagement behavior, and competitor analysis.
  • Structure content around hooks, retention, shares, saves, and conversation generation.
  • Develop short-form content systems that can be scaled across locations.
  • Analyze what content performs well and recommend improvements.
  • Support content ideas that improve audience trust, inquiries, and conversion intent.
  • Create content concepts that align with Diamond Braces’ brand, services, and patient experience.

  Community Management

  • Monitor and respond to comments, DMs, and engagement activity.
  • Maintain same-business-day response standards.
  • Identify recurring audience questions, concerns, and trends.
  • Escalate operational or patient-related issues using established SOPs.
  • Support a professional, empathetic, and brand-aligned communication style across social platforms.

  Paid Social Support

  • Coordinate with internal marketing leadership and paid media vendors.
  • Assist with ad creative organization, content testing, hook testing, audience feedback analysis, and landing page/content alignment.
  • Monitor social campaign performance trends.
  • Support content recommendations based on paid and organic performance insights.

  Monthly KPI Reporting

  • Provide monthly social media and content performance reports.
  • Track follower growth, engagement rate, reach/impressions, watch time, retention metrics, top-performing hooks, worst-performing content, DM volume, inquiry intent, appointment-related conversations, content category performance, audience behavior trends, and recommendations for optimization.
  • Identify content patterns that are driving engagement, trust, inquiries, or conversion opportunities.
  • Maintain reports, trackers, and content performance documentation.

  This role requires creativity, strong attention to detail, analytical thinking, and accountability for measurable social media performance.

  Qualifications

  • Strong experience managing Instagram, TikTok, Facebook, LinkedIn, and other social media platforms.
  • Experience managing social media for direct-to-consumer, e-commerce, healthcare, dental, orthodontic, or service-based brands.
  • Strong understanding of short-form content trends and viral content mechanics.
  • Strong understanding of audience psychology, engagement behavior, conversion-focused content, and social media growth.
  • Experience writing hooks, captions, CTAs, and engagement-focused copy.
  • Experience using Canva, CapCut, Meta Business Suite, and reporting or analytics tools.
  • Strong English communication skills.
  • Strong organizational skills and attention to detail.
  • Ability to follow structured systems, SOPs, approval workflows, and deadlines.
  • Ability to manage content calendars and repetitive operational tasks with accuracy.
  • Comfortable working remotely and independently.
  • Able to analyze performance data and recommend content improvements.

  Preferred:

  • Experience with e-commerce or direct-to-consumer brands.
  • Experience with paid social coordination or supporting paid media campaigns.
  • Experience with healthcare, dental, orthodontic, or multi-location service businesses.
  • Experience working with offshore or remote teams.
  • Experience creating social media reports for leadership or management.

  We value creativity, ownership, consistency, speed of execution, and measurable performance.

  Key Performance Indicators

  This role will be measured by:

  • Follower growth.
  • Engagement rate.
  • Reach and impressions.
  • Watch time.
  • Retention metrics.
  • Top-performing hooks and content formats.
  • DM volume.
  • Inquiry intent.
  • Appointment-related conversations.
  • Content category performance.
  • Audience behavior trends.
  • Reporting accuracy and consistency.
  • Recommendations for content optimization.

  Success in This Role Looks Like

  • Increased audience engagement.
  • Stronger brand visibility across social platforms.
  • Content that generates attention, trust, conversation, and inquiry intent.
  • Clear identification of what content performs best and why.
  • Accurate and consistent social media reporting.
  • Improved content systems that can scale across locations.
  • Better alignment between organic content, paid social support, and patient acquisition goals.

  Compensation

  Compensation range: $1,300 – $2,300 per month, based on experience, qualifications, and demonstrated performance.

  Work Environment

  • Fully remote position.
  • Global / offshore contractor opportunity.
  • Structured, performance-driven environment.
  • Regular reporting to leadership.
  • Collaboration with marketing, paid media, content, and social media teams.
  • High accountability, execution-focused culture.

  Job Location: Remote – Global / Offshore Contractors

  Job Type: Contractor / Full-Time

  • This is a contract role. Workers will be engaged as independent contractors and must be able to provide appropriate tax documentation, such as W-8 or W-9, as applicable.

  Equal Opportunity Employer

  Diamond Braces is an Equal Opportunity Employer and complies with all applicable federal and state employment laws.

Originally posted on Himalayas