Job Description
Full details about the role and requirements
Yukerja Summary
The Digital Marketing role at Geekhunter is curated from Glints (category Sumber Daya Manusia). Note the work location (Pagedangan) before applying. Yukerja.com is not the employer — applications are handled on the official source site.
About the company
Geekhunter is hiring on behalf of our client, a fitness nutrition and supplement company based in Indonesia.
Job Responsibilities
Own Revenue per SKU (Digital):
- Treat each SKU as a mini business
- Define demand angle, customer segment, and creative strategy per funnel stage
- Responsible for revenue contribution, not just traffic or impressions
Lead Creative Performance Strategy:
- Translate product insights into high‑performing ad creatives
- Collaborate with content, video production, and KOL teams
- Decide which messages to scale, angles to drop, and creatives to iterate
Performance Marketing Ownership:
- Oversee paid channels (Meta, TikTok, Google, Marketplace Ads)
- Implement creative‑first testing frameworks
- Ensure clear attribution to SKU revenue
- Drive continuous learning loops
Key Metrics Owned:
- Revenue per SKU
- ROAS
- Cost Per Lead
- Creative fatigue & scaling signals
Demand Creation (Not Promo Reliance)
- Build demand via education, belief shift, problem awareness, and desire creation
- Avoid reliance on discounts, cashback, or flash sales
Cross‑Team Leadership
- Act as the bridge between Product (R&D/claims), Content & KOL, and Performance Marketing
- Align all teams to one revenue narrative per SKU
Reporting & Decision Making
- Report directly to the CMO
- Present what is working, what is not, and clear next actions
Job Requirements
Experience:
- 3+ years in performance‑driven digital marketing
- Experience managing supplement, FMCG, or performance brands is a strong plus
- Proven track record of revenue ownership, not just campaign execution
- Strong understanding of consumer psychology, creative testing frameworks, and funnel strategy
Ability to:
- Read performance data and translate it into creative decisions
- Build demand without over‑reliance on promos
- Think SKU‑by‑SKU, not just brand‑wide
Mindset & Traits (Critical)
- Revenue‑driven, not ego‑driven
- Comfortable being challenged by the CMO
- Thinks like a business owner, not just an executor
- Curious, structured, and fast‑learning
- Can lead without needing formal authority