Job Description
Full details about the role and requirements
Yukerja Summary
The Growth Marketing Retention Lead role at Trafilea is curated from Remote Jobs (category Marketing & Penjualan). This role is marked as remote — check timezone and location requirements on the official listing. Yukerja.com is not the employer — applications are handled on the official source site.
About Trafilea
Trafilea is a Consumer Tech Platform for Transformative Brand Growth. We’re building the AI Growth Engine that powers the next generation of consumer brands.
With over $1B+ in cumulative revenue, 12M+ customers, and 500+ talents across 19 countries, we combine technology, growth marketing, and operational excellence to scale purpose-driven, digitally native brands.
We own and operate our own digitally native brands (not an agency), with presence in Walmart, Nordstrom, and Amazon, and a strong global D2C footprint.
Why Trafilea
We’re a tech-led eCommerce group scaling our own globally loved DTC brands, while helping ambitious talent grow just as fast.
? We build and scale our own brands.
? We invest in AI and automation like few others in eCom.
? We test fast, grow fast, and help you do the same.
? Be part of a dynamic, diverse, and talented global team.
? 100% Remote, USD competitive salary, paid time off, and more.
Job
Responsibilities
- Own the retention strategy across Email, SMS, Push Notifications and Loyalty.
- Improve key business metrics including Repurchase Rate, Customer Lifetime Value (LTV), Purchase Frequency, Gross Revenue, Gross Margin, and NPS.
- Design, prioritize and execute experimentation roadmaps for campaigns, lifecycle automations and customer journeys.
- Build customer segmentation strategies using behavioral, transactional and engagement data.
- Develop lifecycle communication strategies for different customer segments and markets.
- Monitor channel performance and optimize CTR, CVR, unsubscribe rates and engagement metrics.
- Lead retention planning within major marketing campaigns, ensuring a consistent omnichannel customer experience.
- Partner with Data Science to identify new segmentation opportunities and predictive models.
- Collaborate with Creative teams to continuously improve messaging performance.
- Own retention calendars, communication frequency and channel orchestration.
- Evaluate new retention technologies and automation opportunities to improve scalability.
- Present insights, recommendations and business impact to stakeholders
Requirements
Must Have
- 5+ years of experience leading CRM, Lifecycle Marketing or Customer Retention initiatives in eCommerce or high-growth digital businesses.
- Proven experience managing Email Marketing as a primary retention channel.
- Hands-on experience with SMS and Push Notification strategies.
- Strong knowledge of customer lifecycle marketing, segmentation and marketing automation.
- Experience designing and analyzing A/B tests and experimentation roadmaps.
- Strong analytical mindset with experience using data to make business decisions.
- Experience working with CRM platforms such as Klaviyo, Emarsys, Braze, Iterable, Salesforce Marketing Cloud or similar.
- Experience collaborating with cross-functional teams including Data, Creative, Product and Growth.
- Advanced English (written and spoken).
Nice to Have
- Experience working with Customer Data Platforms (CDPs).
- SQL knowledge or the ability to query data independently.
- Experience partnering with Data Science teams.
- Experience with loyalty programs.
- Experience in subscription, DTC or eCommerce businesses.
- Experience with tools such as Attentive, Wunderkind or similar retention platforms.
- Previous experience leading squads or multidisciplinary project teams.
Apply directly on RemoteJobs.org: https://remotejobs.org/remote-jobs/growth-marketing-retention-lead-trafilea