Area Sales Manager - Central-America & Mexico

As Area Sales Manager for Central America & Mexico, you are responsible for driving sales growth, strengthening relationships with existing customers, and identifying new business opportunities.

Your primary focus will be key account management – securing and developing existing customers, and activating local markets. In addition, you will support business development efforts to expand our footprint.

You will work closely with the regional teams (Area Sales Manager for Latin America, the Technical Training Specialist for Latin America), and cross-functional teams based in Belgium (Sales Support, Marketing, Supply & Demand, Product, etc.).

Key responsibilities

• Develop a deep understanding of customer needs and market dynamics within the region. Manage and expand relationships with existing customers, ensuring retention and growth. Proactively define and implement structured growth and prospecting strategies in alignment with regional objectives.

• Achieve sales targets by driving revenue growth in Central America & Mexico. Identify and develop new business opportunities to expand our presence. Negotiate pricing, agreements, and ensure margins are in line with regional pricing strategies. Act as a brand ambassador, regularly visiting distributors to provide training, co-visits, and sales support.

• Proactively engage with the market by partnering with distributor sales teams to deliver continuous support, identify new business opportunities, drive sell-out performance through strategically targeted initiatives.

• Work with the Regional Marketing Manager and Product Management to define and implement tailored go-to-market strategies. Support distributors in sell-out activation through training, local events, and promotional initiatives.

• Partner with HQ departments (Finance, Pricing, Supply & Demand, Sales Support) to develop efficient logistics, inventory, and pricing strategies that align with customer needs. Gather and analyze market intelligence (pricing, trends, competitors) to identify opportunities and refine strategies.

• Regularly analyze and report sales performance, providing insights and recommendations to regional and leadership teams.

• Bachelor's degree in Business, Marketing, International Trade, or related field.
• 5+ years of experience in B2B sales, key account management, or business development, within the independent automotive aftermarket (lubricants and/or spare parts), with familiarity in technical products, industry dynamics, and customer segments.
• Strong relationship-building skills with well-honed interpersonal and communication abilities for fostering positive and productive relationships internally and externally across multiple countries.
• Experience working in Central America & Mexico, with strong knowledge of market dynamics.
• Experience managing distributors and developing structured growth plans.
• Strong sales and negotiation skills, with a proven track record of achieving targets.
• Ability to develop and implement strategic sales plans.
• Excellent relationship management and stakeholder engagement.
• Strong analytical skills for market intelligence and competitive analysis.
• Entrepreneurial mindset, highly self-motivated, with the ability to work independently and travel extensively.
• Ability and willingness to commute to our HQ in Hemiksem (Antwerp) on a regular/quarterly basis.
• Fluency in Spanish & English is required; Portuguese is a plus.

We offer you

• a varied and challenging role within a dynamic company, with ambitious projects on the horizon;
• a family atmosphere with a diverse and international team of more than 300 specialists;
• an organization where there is room for initiative and creativity, a culture known for collaboration & collegiality;
• a solid onboarding, training and support with personal development at the core;
• a competitive remuneration package.

Our products

We produce lubricants for all sorts of applications, from passenger cars to bikes and even construction machines, at our HQ in Hemiksem, Belgium. We blend these products in bulk as well as for our own two brands, Wolf and Champion. Thanks to the high quality of our products, we managed to engage in premium partnerships like WRC and Junior WRC, BMW EWC, Bud Racing,...

Our Way of Working

At Wolf Oil Corporation, our dynamic, innovative, and open structure reflects our values of being connected, committed to excellence, and entrepreneurial. This adaptability allows us to navigate the ever-changing realities of the industry with confidence. Like the essential flow of lubricants in an engine, our energy and teamwork drive us to go the extra mile, time after time.

As an organization

• We prioritize co-creation and teamwork, reflecting our belief in being truly connected.
• We maintain an agile and open approach, minimizing focus on hierarchy.
• We stay attuned to the world around us, fostering authentic, long-term business relationships.

Our colleagues

• Embody an entrepreneurial and adventurous spirit.
• See change as a catalyst for growth, embracing innovation.
• Share a can-do mentality, ready to roll up their sleeves when needed.
• Work pragmatically, both as individuals and in teams, staying committed to excellence in everything they do

Wolf Oil Corporation is a Belgium based an independent lubricants company. We specialise in bringing our customers tailored, technology-enhanced lubricants that make engines better, faster, greener and cleaner.

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